Budgetary institution Šiauliai Tourism Information Center
Vilniaus st. 213-90, LT-76348 Šiauliai

VOLUMETRIC ADVERT ACCENT THE CRAYFISH

Interesting places, Siauliai

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Šiauliai city

This accent could be attributed not to the field of advertising but to anti-advertising, and at present, this would be understood as social advertising: a warning that smoking is dangerous because it causes cancer (vėžys in Lithuanian means both crayfish and cancer). The accent consists of two products – the tandem of a copper crayfish and the duralumin cigarette pack. The cigarette pack is a replica of the then most popular cigarettes Kastytis.

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